Ziploc wanted to show moms that no one's home was chaos free and wouldn’t be it so boring if it was? While Ziploc can’t take the crazy away, they can certainly help organize it.
To create the work, we wanted the process to aligned with the overall mission of Ziploc. So, we re-created chaotic situations and shot the images to scale and practically, so each piece would be viewed at the actual scale of the items in the scene.